Ash’s cocktails and coffee lack one major element: waste

The motto of Ash, a cafe and bar in Tokyo’s Shibuya district, makes the mission of the place clear: “F—waste,” states the slogan, painted on the back wall in charcoal gray type.

The mural is provocative, but not aggressive. On closer inspection, however, the “-ing” and “-ed” suffixes appear rendered in pale, pearly white letters, changing the eco-conscious imperative into a slang term for extreme inebriation (“f -ing wasted”, in case you were wondering). The effect is reminiscent of viewing a message written in invisible ink under ultraviolet light, and the jokey double meaning reflects the bar’s goal of promoting sustainability in a light-hearted way.

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