Alphabet (NASDAQ:GOOGL) & (NASDAQ:TBLA) Head to Head Contrast

Alphabet (NASDAQ:GOOGL – Get Rating) and (NASDAQ:TBLA – Get Rating) are both IT and tech companies, but which is the better stock? We’ll compare the two companies based on their dividend strength, profitability, valuation, institutional ownership, risk, earnings, and analyst recommendations.

Valuation and benefits

This chart compares gross revenue, earnings per share (EPS), and valuation of Alphabet and

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Alphabet $257.64 billion 5.68 $76.03 billion $110.56 20.11 $1.38 billion 0.48 -$24.95 million ($1.31) -2.15

Alphabet has higher revenue and profit than trades at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

41.7% of Alphabet’s shares are held by institutional investors. Comparatively, 46.5% of shares are held by institutional investors. 11.4% of Alphabet shares are held by company insiders. Strong institutional ownership indicates that hedge funds, large fund managers, and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of the current recommendations for Alphabet and, as reported by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Alphabet 0 0 33 1 3.03 0 1 seven 0 2.88

Alphabet currently has a consensus target price of $3,322.81, suggesting a potential upside of 49.46%. has a consensus target price of $10.44, suggesting a potential upside of 271.44%. Given’s likely higher upside, analysts clearly believe that is more favorable than Alphabet.


This table compares the net margins, return on equity, and return on assets of Alphabet and

Net margins Return on equity return on assets
Alphabet 27.57% 30.18% 21.31% -3.19% -5.77% -2.96%

Volatility and risk

Alphabet has a beta of 1.13, indicating its stock price is 13% more volatile than the S&P 500. Comparatively, has a beta of 1.03, indicating its stock price is 3% more volatile than the S&P 500.


Alphabet beats on 13 out of 15 factors compared between the two stocks.

Alphabet Company Profile (Get an assessment)

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, Asia-Pacific, Canada and Latin America. It operates through Google Services, Google Cloud and Other Bets segments. The Google Services segment offers products and services, including Ads, Android, Chrome, Hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search and YouTube. It is also involved in selling apps and in-app purchases and digital content in the Google Play store; and Fitbit wearables, Google Nest home products, Pixel phones and other devices, as well as in the provision of non-advertising YouTube services. The Google Cloud segment offers infrastructure, platform and other services; Google Workspace which includes cloud-based collaboration tools for businesses, such as Gmail, Docs, Drive, Calendar and Meet; and other services for corporate clients. The Other Bets segment sells healthcare technology and internet services. The company was founded in 1998 and is based in Mountain View, California. Company Profile (Get an assessment) Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France and internationally. It offers Taboola, a platform that partners with websites, devices and mobile apps to recommend editorial content and advertisements to users on the open web. ltd. was incorporated in 2006 and is headquartered in New York, New York.

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