Who is the 2022 World Cup mascot? Explanation of the name, meaning and history of the La’eeb of Qatar
The squads weren’t the only thing revealed during the 2022 FIFA World Cup draw on April 1 in Doha, Qatar. Fans also got to hear the official tournament anthem for the first time, and there was the reveal of the mascot, which is a tradition for every FIFA World Cup.
The unveiling took place ahead of the World Cup draw with an animated video telling his story to the millions of people watching around the world. The mascot’s name is La’eeb and she was depicted flying through the air as part of the video explaining her story.
The character, who follows in the footsteps of Zabivaka (2018), Fuleco (2014) and Zakumi (2010), is set to be unleashed in the weeks and months to come on a variety of platforms via downloadable stickers, GIFs, screensavers, and more. screen and filters. .
La’eeb’s debut in the draw had fans talking, with many asking similar questions: what exactly is it? What is the meaning behind this? It turns out that much of this is left open to interpretation. Below we explain what FIFA and the designers had in mind when creating La’eeb.
He comes from the energetic mascot couple and is ready to bring football joy to everyone!
— FIFA World Cup (@FIFAWorldCup) April 1, 2022
Who is the 2022 World Cup mascot?
What at first glance looks like a gutra, a cloth headdress worn in Qatar, the mascot isn’t meant to have a set anthropomorphic identity, according to the marketing team that created it.
“La’eeb is a fun and mischievous character who comes from the mascot couple, a parallel world where all the tournament mascots live”, read the language published by FIFA. “La’eeb can be a figment of your imagination. He’s whoever a football fan wants him to be.”
For a mascot meant to be a figment of someone’s imagination, there are many adjectives used to describe the mascot, including “brave”, “uplifting”, “fun”, “playful”, “playful”, ” young” and “adventurous”. spirit.”
They also go out of their way to describe this “mascot verse” that La’eeb apparently originated from, where mascots have apparently been trying to communicate with humans for centuries.
“A parallel world where the tournament mascots live,” reads the language. “It’s a world where ideas and creativity form the basis of characters that live in everyone’s mind.”
The announcement, which caught the imagination several times, contained a fantastic level of detail, such as La’eeb having “played in all previous FIFA World Cup tournaments” and that he “has contributed to some of the most famous moments in football history, including a number of iconic goals.”
In fact, in the intro video, La’eeb isn’t shy about claiming Maradona’s infamous ‘Hand of God’ goal, as well as Robin van Persie’s long-range diving header against Spain in the 2014 World Cup.
— On the road to 2022 (@roadto2022en) April 1, 2022
Although La’eeb’s gender was not explicitly stated, FIFA describes him using male pronouns. Either way, La’eeb’s goal is clearly to bring positive vibes with the motto “Now is All”.
2022 World Cup mascot name
As described above, the 2022 World Cup mascot is called La’eeb, which FIFA says is “an Arabic word meaning super talented player”.
The presence of the apostrophe in the middle of the word is common when translating from Arabic to the Roman alphabet. Apostrophes are used to indicate glottal stops, a sound that is produced by obstructing airflow through the glottis.
This is common in Arabic, which is why it is marked with an apostrophe when translated. However, since glottal stops aren’t usually marked in English, you’ll also see the apostrophe removed and La’eeb called Laeeb.